Google scraps its Pixelbook laptop range

Google has cancelled its Pixelbook laptop and shut down its development team. According to reporting by The Verge (opens in new tab), Google made the decision in order to cut costs and consolidate its product portfolio, though it’s just as likely because the Pixelbook was simply unable to distinguish itself enough from the improving quality of other manufacturer’s Chromebooks.

Well-made Chromebooks—which are ostensibly budget laptops—made it difficult for Google to justify the premium price of the Pixelbook. At its heart it’s still a Chromebook, and that made it difficult to generate enough interest to compete with the likes of Macbooks or Microsoft’s Surface.

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